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TikTok is introducing a new feature that enables them to cut down on the volume of AI-made videos appearing in their feeds. This step comes as the company announced that it currently hosts in excess of 1 billion content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the following weeks before a widespread launch. This advancement comes amid a increase in AI-generated material, driven by recent AI video creators.

AI Proliferation Online

Recent reports that approximately one in 10 of the quickest rising video streams on a popular video site primarily display AI-generated videos. A considerable share of this output is classified as low-quality AI content, a phrase for inferior, mass-produced content that is frequently nonsensical or dreamlike.

Based on user feedback that numerous viewers like content made with AI tools, from computer-generated images to science explainers, and we intend to offer the community the option to increase or decrease of that, based on their own likes,” said a spokesperson.

AI on the Platform

TikTok announced that there are currently over a billion videos on its network labeled as AI-generated. Collectively, in excess of 100 mn media items are added to the app every day, making clips made by AI a limited part of its total content library.

How to Adjust Settings

Viewers will be capable of decrease or raise the volume of AI-generated videos they see by opening the content preference setting in the platform and choosing the AI content topic. Further subjects that are already be adjusted under the tool encompass news, fashion, beauty, and dance.

Content Labeling and Policies

The platform’s rules mandate content makers to identify lifelike AI-made content, and it prohibits dangerous deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is unmarked can be deleted under its user guidelines.

Additionally, the platform will now apply an AI-generated tag to content produced via its built-in AI features, or detected by an collaborative effort for identifying artificial media. This action is intended to stop users from seeking to circumvent the tagging system.

AI Literacy Programs

The platform is furthermore establishing a $2m AI literacy fund for specialists and groups to develop informative material about responsible artificial intelligence. This program will assist non-profit groups focused on teaching programming and robotics.

Platform Protection

The platform has defended its content review process, amid debate over proposals to make redundant numerous safety staff in the UK. It is planning to cut a significant number of roles in its trust and safety department in London, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.

A company official stated that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most harmful content prior to it has to be seen by people. The company reported a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to the use of its AI tools.

We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s very important to minimize viewing of unsafe media as rapidly, which is where a lot of the machine support is proving valuable work at speed.”